Electronic Arts to buy PopCap games; build casual and social gaming portfolio
News

Electronic Arts to buy PopCap games; build casual and social gaming portfolio

Electronic Arts will be acquiring Seattle-based developer, PopCap. Known for its casual, mobile and social games, like Plants vs. Zombies, Bejewelled, and Zuma, PopCap has developed titles for a wide variety of platforms, including Windows, Mac, DS, Wii,

Abhinav Lal  | Published 13 Jul 2011 18:25 IST

Electronic Arts will be acquiring Seattle-based developer, PopCap. Known for its casual, mobile and social games, like Plants vs. Zombies, Bejewelled, and Zuma, PopCap has developed titles for a wide variety of platforms, including Windows, Mac, DS, Wii, Xbox 360, PlayStation 3, mobiles phones, and iOS devices.

The deal is expected to go through by August this year, with EA spending roughly $750 million dollars to acquire PopCap. It is reportedly also going to pay PopCap $550m more, if they meet certain performance targets.

[RELATED_ARTICLE]

Speaking about the deal, EA’s John Riccitiello said: "EA and PopCap are a compelling combination. PopCap's great studio talent and powerful IP add to EA's momentum and accelerate our drive towards a $1 billion digital business."

David Roberts, CEO of PopCap, added: "We picked EA because they have recast their culture around making great digital games. By working with EA, we'll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience."

Abhinav Lal

About Me: https://plus.google.com/u/0/118371002657670425415/posts Read More

{{-- --}}

Related Articles

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership — the 9.9 kind Building a leading media company out of India. And, grooming new leaders for this promising industry

DMCA.com Protection Status