In August, one of the largest information and data companies in the world, Google, was pulled up for tracking users’ location even when location services are turned off. Following the revelation, Google itself admitted to tracking users’ location in order to “improve the Google experience”. While it is a well known fact that location data collected from smartphones is used to target ads at people, a New York Times report has opened up a can of worms for a number of apps collecting and selling location data of users, potentially revealing intimate secrets about them. Thanks to advancements in location tracking technology, NYT reports that companies in the location services business collect data about the precise movements of users through apps disguised in the garb of providing Local News and Weather information.
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