It seems like we may start seeing advertisements on Facebook Messenger soon. The social media giant has announced that it’s expanding the beta test of Messenger ads globally after initially testing it in Australia and Thailand. The company says that over 1.2 billion people use Messenger every month, which gives marketers the chance to expand the reach of their campaigns. “People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ad creation. This can be your website or a Messenger conversation,” the company states in its page. Advertisers will be able to add Messenger to campaigns using the traffic and conversion objectives, with additional options like App Installs objective coming soon.
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