WhatsApp is looking to take privacy a little more seriously. According to Wabetainfo, WhatsApp is now developing additional privacy features that will allow users to hide information like Last Seen, Status Updates, and their profile picture. While it’s been revealed that these features will be available on both Android and iOS versions of Whatsapp, there’s no indication of when they’ll be launched yet.
Whatsapp was built with basic privacy settings that allowed users to show their Last Seen, Status Updates, and their profile picture to ‘Everyone’, ‘My Contacts’, and ‘Nobody’. With the new update, you will be able to select specific members from your contact list and hide your details from them.
Currently, Whatsapp is focused purely on damage control. The brand released an ad campaign in India focussing specifically on data privacy. The move to allow users to tweak who can see their information is a step in strengthening their stance on data privacy.