Microsoft to tap India's smartphone market with localised apps

By Kul Bhushan | Updated Jun 19 2012
Microsoft to tap India's smartphone market with localised apps

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Microsoft's Windows Phone platform will soon have India-centric applications, as the company looks to tap the growing smartphone industry in the country.

Vineet Durani, Director (Windows Phone Business Group), says the company aims to tap the education and healthcare sector to develop localised applications. He further says focussing on localised applications will help the company provide more value to its customers.

"Content-wise, we have a strong focus on localized applications, which allows customers to enjoy more value," TOI quotes Durani as saying. It's notable Windows Phone platform is available in India with few phone manufacturers such as Nokia, Samsung and HTC.

Durani further says Windows will be “synergizing” different platforms with its latest version. Right now, Windows 7.5 version is available. The TOI report also points out the research by the International Data Corporation (IDC) that predicts the growth trajectory of smartphones in India to hit 60-70 percent in next three years.

Windows Phone getting popular among developers?

According to Flurry Analytics, a firm that provides data for app developers, Windows Phone now has 6 percent of all new project starts against 1 percent for RIM’s BlackBerry. While the latter stayed cold over the last 12 months, Microsoft’s share grew by 600 percent.

“Considering the much smaller Windows Phone installed based compared to Android, Microsoft is currently over-indexing,” Flurry said on its blog. “From Google’s point-of-view, this must move Microsoft from a mobile app ‘also-ran’ to a competitor who has kicked started momentum and is mounting a campaign to reel in the second place player. Time will tell.”

This chart below shows Microsoft's performance against the competition:

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Kul Bhushan

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