There’s a new AI leader in town. Perplexity, a rising name in the AI space, has officially taken the number one spot on the Apple App Store in India, overtaking ChatGPT. Making the announcement on X (formerly Twitter), Perplexity CEO Aravind Srinivas shared, “Perplexity is now the #1 overall app on App Store in India, ahead of ChatGPT.”
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This closely follows a major partnership between Perplexity and telecom giant Bharti Airtel, one that gives millions of Indian users free 12-month access to Perplexity Pro. And with India being one of the fastest-growing digital markets in the world, it’s no surprise that this move has made a huge impact.
Bharti Airtel recently teamed up with Perplexity AI to offer a 12-month free subscription to Perplexity Pro, a service that usually costs Rs 17,000 a year. With over 360 million users under its belt, Airtel’s backing has significantly boosted Perplexity’s visibility and user base in India.
The subscription brings high-end AI models into the hands of everyday users, allowing them to explore features that were previously limited to paid users or enterprise customers.
Perplexity Pro subscribers unlock a range of advanced features, including a higher number of daily Pro searches and access to powerful AI models such as Sonar (in-house model), GPT-4.1, Claude 4.0 Sonnet, and Gemini 2.5 Pro. The subscription lets users choose specific models, perform deep research, and interact with various file types. Pro users can also generate images. In addition, they gain access to Perplexity Labs, a versatile tool for creating reports, spreadsheets, dashboards and even simple web apps.
With this strategic move with Airtel, Perplexity has managed to overtake ChatGPT on App Store. Whether it can hold that position in the long run remains to be seen.