Google Play Store is full of apps that are sending your usage data to Google’s parent company Alphabet and Facebook. A study conducted by Oxford University analysed 959,000 apps on Play Store in the US and UK, most of which are bound to be found on the Indian Play Store as well. Of the analysed apps, nearly 88% send personal user data to Alphabet, while 40% send data back to Facebook. This data about you could include usage patterns, workflow etc, which could be used by the tech giants to create extremely personalised profiles of you and your behaviour.
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