Facebook has launched a new app called 'Study From Facebook' on the Google Play Store. The company describes the app as a market research tool which will compensate participants for letting Facebook monitor their app usage and activity. Study From Facebook will collect information about the apps installed on a user’s smartphone, the amount of time the user spends on those apps, and the features used within those apps in the form of app activity names. The tool seems to be Facebook’s way of amassing data on competition. Data about the apps on a person’s smartphone and the activity within it is highly valuable for companies like Facebook, which rely on this data to develop future services and features across their products.
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