While we are all happy and nostalgic with the return of Nokia, it is hard to overlook the fact that the three Android phones announced by the company do not bring any earth-shattering features or innovations to the smartphone arena. In fact, spec-to-spec, they seem rather underwhelming when compared to the stiff competition they face. Having said that, the newly-launched Nokia Android phones do hold some aces up their sleeves, in terms of the ‘pure Android experience’, and the legendary Nokia branding itself. However, the pure Android experience is not an unknown offering in this space, with Motorola doing a fair bit of it since the past couple of years (more on this later).
Truth be told, the smartphone landscape has gone through a sea change since the last time when Nokia was sitting pretty, right at the top (times when Nokia E series and N series were the be-all and end-all of the mobile phone business). In 2017, Nokia is staring at a market that is not just a lot bigger, but also a lot more competitive and cutthroat in every aspect. The latest cutting edge smartphone technology is there for the taking for any existing or new player who wishes to enter the market, features and technology are almost commoditised and you’d really have to invest and spend a good amount of time in the R&D stage to develop something that’s truly new and unique. The HMD-made Nokia phones announced at MWC 2017 so far don’t qualify for anything revolutionary or ‘big’ in the smartphone space. Maybe, our expectations are way off, but that’s the truth with every single Nokia fan eagerly waiting for Nokia’s comeback.
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