When COMPUTEX rolls around, all eyes turn to the boldest hardware and the wildest prototypes. And this year, MSI delivered both in spades. The brand’s COMPUTEX 2025 lineup was more than just a peek at its next-generation components. Think AI-powered virtual assistants, titanium-infused GPU concepts, OLED monitors with embedded CMOS sensors, and a custom VTuber-inspired rig that you’d expect to see in a high-budget anime. Here’s a full breakdown of what went down at MSI’s sprawling booth this year.
Faster and smarter QD-OLED Monitor
MAG 272QP QD-OLED X50 was one of the most exciting monitors at COMPUTEX 2025. This is MSI’s first 27-inch 2K esports monitor to use Samsung’s third-gen QD-OLED panel, and it’s aimed squarely at the competitive crowd.
The panel supports a ridiculous 500Hz refresh rate and a 0.03ms GTG response time. But the real story is the OLED Care 3.0 system, powered by a CMOS sensor, which is the kind used in cameras. It tracks ambient brightness and usage to mitigate burn-in and extend OLED panel lifespan. It’s a clever hardware-software handshake that will have an impact in the OLED gaming scene.
Certifications like VESA ClearMR 21000 and DisplayHDR True Black 500 seal the deal for motion clarity and contrast, and should be music to the ears of FPS players and content creators alike.
A closer look at MSI’s next-gen graphics card concepts
MSI pulled the curtain back on a series of concept GPUs based on the upcoming NVIDIA GeForce RTX 50 Series, powered by the new Blackwell architecture. While performance metrics are still under wraps, the hardware design and cooling innovations stood out. These GPUs naturally got a lot of attention on the show floor.
The SUPRIM TITANIUM EDITION makes use of titanium for structural durability and thermal advantages. Meanwhile, the CYCLONE VISUAL GPU turns the cooling system into a display, with real-time video playback integrated into the fan itself.
MSI is also pushing thermal engineering further with its updated TWIN FROZR 2025, which refines a classic with a new copper-aluminium composite fin structure and solder-less design. This reduces thermal impedance and improves heat transfer. This is classic MSI thermal design, but smarter.
AI Meets DIY: MSI’s DigiME 2.0
MSI opened its showcase with DigiME 2.0, an interactive experience that introduced attendees to MIA, which is short for MSI Intelligent Assistant. But this isn’t your usual voice bot. MIA is equal parts tech advisor and AI-powered product specialist. Need help understanding the specs of your liquid cooler? She’s got you. Want to troubleshoot your build mid-assembly? Ask away.
Built on a sophisticated AI Agent integration, MIA feels more like an embedded support tech than a regular AI assistant. With the AI hardware push clearly in full swing, MSI’s embrace of an on-device assistant makes sense, especially for gamers or creators who want instant help without digging through PDFs or endless Reddit threads. It’s part of MSI’s broader EZ DIY philosophy that removes friction from the PC building process through smart design, guidance and accessible tools.
The MEG Trifecta: Case, Cooler, and Motherboard
MSI’s flagship MEG lineup returned in force this year with three new launches: the MEG MAESTRO 900 case, MEG X870E ACE motherboard, and MEG CORELIQUID E13 cooler.
The MAESTRO 900 is pure showroom-core. Triple tempered glass, diamond-cut edges, and a rotatable motherboard tray come together to create what’s arguably the most visually impressive PC case on the show floor. The idea is that if you’re going to drop a fortune on components, they deserve to be shown off.
The X870E ACE motherboard keeps things elegant with a matte black-and-gold aesthetic and under-the-hood specs to match. You get 18+2+1 phase power design, Wi-Fi 7, 10G LAN, and support for Lightning Gen 5 PCIe and M.2 slots. For creators and hardcore gamers, it’s an overkill board you’ll probably still be using five years from now.
Pair that with the CORELIQUID E13, a new AiO cooler featuring a massive 6-inch LCD that can display real-time stats or custom visuals. The adjustable POGO-PIN mount simplifies installation and is a nod to MSI’s larger push toward EZ DIY, making high-end builds feel less intimidating.
For the uninitiated, MSI’s EZ DIY reduces the number of cables, tools, and steps involved in high-performance PC setups, so that even first-time builders can feel like pros.
MSI leans into enthusiast culture with custom VTuber PC build
In a nod to the VTuber fandom, MSI partnered with IRONMOUSE, a member of the VShojo group, to release an exclusive themed PC. The build includes custom versions of a motherboard, cooler, and monitor, each styled around IRONMOUSE’s character design.
This isn’t just a marketing gimmick. Co-branded hardware like this taps into dedicated fan communities and reflects a shift where PC building is as much about identity as it is about performance. For MSI, it’s another way to stand out in a saturated market.
MSI VORTIQ Series: Speed for the Enterprise Crowd
Gaming might grab the spotlight, but MSI also had some serious enterprise muscle on display with the new VORTIQ series SSDs. These are aimed at data centres and power users, offering high endurance, blazing speeds, and tight security protocols.
They may not be flashy, but they’re essential for workloads like AI model training, high-res video editing, and large-scale database management. With enterprise computing demands growing rapidly, especially in AI workflows, it makes sense that MSI is expanding into this category.
Small form factor PCs go AI-first
MSI’s productivity push showed up in a big way with the Cubi NUC AI+, one of the first compact PCs ready for Microsoft’s Copilot+ experience. With AI acceleration at the edge and strong energy efficiency, this NUC is tailor-made for SMBs and creators working in tight spaces.
Think of it as a tiny AI workstation, capable of running intelligent workflows without offloading everything to the cloud. It’s also modular, fanless, and impressively quiet, which makes it a win for office and studio setups alike.
MSI’s COMPUTEX 2025 presence wasn’t just about faster hardware, but was about smarter ecosystems. Whether it’s AI-assisted customer support through MIA, cooler designs that adapt to real-world usage, or themed builds that celebrate internet culture, MSI made a strong case and set the tone for the future.
From AI integration and VTuber co-branded builds to modular cooling systems and future-ready GPUs, MSI is clearly aiming for both enthusiast hearts and practical use cases. These concepts offer a preview of where PC hardware is going. AI isn’t just a side feature anymore, it’s becoming a design principle. And MSI wants to be right at the centre of that shift.
To learn more about everything MSI showcased at COMPUTEX 2025, visit here.
Follow Us
Brand Story
Brand stories are sponsored stories that are a part of an initiative to take the brands messaging to our readers. View Full Profile
