There was a time when the arrival, and subsequently the rising popularity, of Direct to Home (DTH) services was seen as a relief against the cable operators, who were usually referred to as thugs and goons. And quite frankly, they were just not bothered about the quality of service. Also, the idea always had been about making channels available as a-la carte, in simple words - you pay for individual channels. Along the way, that happened as well. But, quite honestly, if you watch anything more 20 channels regularly, the individual payment structure works out rather expensive - so much for the “don’t subscribe to channels you don’t watch” reasoning. Anyway, I digress. The addition of Star World Premiere HD and Ten HD, and Tata Sky’s subscription package structure, have forced me to write this.
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