Memory chip shortages and higher DRAM/NAND prices are driving the latest round of price hikes.
Oppo, Vivo, and Samsung have already revised prices, while upcoming flagships could see hikes of up to Rs 6,000.
Premium models like Oppo Find X9, Vivo X300, and Xiaomi 17 series are expected to launch at higher prices due to supply pressures.
If you are someone planning to buy a new smartphone, we have bad news for you. Multiple smartphone makers have quietly revised their prices upward, with hikes ranging from Rs 500 to Rs 2,000 across several mid-range models. Companies are also said to increase the prices for the upcoming flagships.
SurveyAs per MoneyControl report, brands like Samsung, Oppo, Vivo, Realme, and Xiaomi have revised their retail prices following the festival period, citing higher component costs, tightening supply chains, and the weakening Indian rupee against the US dollar.
As per the report, the cost of memory components including DRAM and NAND flash, has climbed steadily in recent months as global suppliers divert capacity toward high-bandwidth memory (HBM) chips used in AI hardware. This has squeezed the supply of mobile grade memory typically used in budget and mid-tier smartphones, focusing brands to absorb or pass on additional costs.
Oppo, Vivo, Samsung price hike
Oppo has reportedly increased the price of recently introduced F31 variants by Rs 1,000 while the Reno 14 and Reno 14 Pro are Rs 2,000 more expensive. Retailers confirmed to Moneycontrol that the new prices took effect from November 2.
In a communication to channel partners, Oppo reportedly stated that component and chip prices have been rising since August 2025, with supply constraints likely to persist well into 2026. The company said the revisions were necessary to ensure “uninterrupted delivery and business stability.”
On the other hand, Vivo has also revised the prices of T4 Lite and T4x models, each by Rs 500. Samsung has also increased the price of its Galaxy A17 by Rs 500 and removed the in-box charger worth around Rs 1,000, the report added.
Premium phones to get costlier next
The report also stated that the high-end devices may also get expensive. As per the report, the upcoming Redmi Note lineup will also absorb the impact. Sources quoted by Moneycontrol indicated that next-generation flagships, including Oppo’s Find X9, Vivo’s X300 series, and Xiaomi’s 17 lineup, could see price hikes of up to Rs 6,000 due to persistent component shortages and elevated manufacturing costs.
What smartphone companies has to say
“The recent AI super cycle has triggered an industry-wide surge in memory costs. In line with our mission of honest pricing, we are closely tracking these market shifts to ensure users continue to access cutting-edge innovation without facing significant impact,” Xiaomi said in a statement.
“As input cost pressures continue, the industry may witness broader price revisions in 2026. Even then, Xiaomi will take measured steps to ensure our consumers are impacted the least and continue to enjoy true value for money,” it added.
Digit has reached out to Samsung, Oppo and OnePlus India PR teams for official comments on the recent pricing changes. We will update when we get the responses.
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Ashish Singh
Ashish Singh is the Chief Copy Editor at Digit. He's been wrangling tech jargon since 2020 (Times Internet, Jagran English '22). When not policing commas, he's likely fueling his gadget habit with coffee, strategising his next virtual race, or plotting a road trip to test the latest in-car tech. He speaks fluent Geek. View Full Profile
