Mitashi launches two 4K UHD Smart TVs starting at Rs 67,990

Mitashi launches two 4K UHD Smart TVs starting at Rs 67,990

The Android-based Smart TVs will be available in 55-inch and 65-inch screen sizes

Ahead of the festive season, Mitashi has introduced its range of 4K Ultra HD Smart LED televisions that are available in 55-inch and 65-inch TVs that feature 4K resolution and are priced at Rs 67,990 and Rs 1,29,990 respectively. Both the smart TVs run on Android OS, allowing you to download and install apps from the Play Store. They also come with Wi-Fi, HDMI and USB ports for connectivity and an Air Mouse to ease navigation.

You can read the full press release below: 

MITASHI Launches its Smartest Range of 4K Ultra HD LED TV’s this Festive Season

Mitashi – One of the Top 5 selling TV brands in India has the widest range of products in this category with over 7500 dealers, top ecommerce portals & large format retailers (LFR’s) !

Mitashi, India’s most successful homegrown premium value consumer electronics brand has always stayed ahead of trends offering high quality products at affordable prices. Over the past decade, their range of cutting edge Televisions, Hometheaters, Air Conditioners and recently added Washing Machines have brought smiles to millions of families. 

Continuing its tradition of introducing the latest technology at affordable prices, Mitashi launched its newest 4k Ultra HD Smart LED televisions in 55 inches and 65 inches. With all features it comes packed with, it is sure to take the market by storm this festive season! With the widest network, product range and value proposition the brand has grown from strength to strength firmly maintaining its strong leadership position in the Indian market.

Mitashi’s new range of Smart 55” & 65” LED Televisions come with a 4k resolution, which is 4 times higher than regular HD. The 3840*2160 resolution gives you sharper images and a more fulfilling visual experience. The televisions operate on Android OS, allowing you to download apps from the Play Store, and with its it also makes access to data on all other Android devices, a breeze. So now you can download apps, stream movies, browse videos and check emails – all on your 4k Ultra HD Smart LED TV! The in-built wi-fi, HDMI and USB ports make connectivity easy and quick in this digital age. The televisions come with an Air Mouse – a wireless mouse – that makes navigation much simpler. The expandable 1 GB RAM and 8 GB internal memory ensure the TV is always running fast and smooth. You also have the option to upgrade it to higher memory. Further, the high-speed processor and RAM with 8 GB Internal storage ensures fast and smooth operation. 

One can also project the mobile screen on the TV, making watching videos and share photos with family and friends, much more fun! Your Android mobile can also be used as a TV remote. The free wall mount of the ultra slim television makes it fit in neatly anywhere in your home or office. The features-loaded Mitashi’s Smart LED TVs come in 55 inches and 65 inches. They also come with a 3-year warranty, freeing you of any worries. 

Mr. Rakesh Dugar, Chairman & Managing Director – Mitashi said, “Mitashi’s focus has always been on providing cutting edge technology at affordable prices. Our latest range further strengthens our commitment to this vision. With these latest Smart LED televisions, users now have the best of the world technology and so many features loaded that they’re unlikely to find them all in one television. The attractive pricing further adds to the sheen because great technology must be accessible to millions. With the upcoming festive season and so many auspicious days, we expect a great response to the new TV range”

Mitashi’s latest Smart LED televisions are perfect for both, those who are looking at upgrading from the LCD and those who wish to upgrade to the smartest and most affordable Smart LEDs in the market. Mitashi’s televisions are loaded with features, answer all your browsing and data requirements and help you keep pace with everything in your life – from your favourite shows to keeping up on social media. Get Mitashi’s smartest new LED television this festive season and give your life an upgrade!

Key highlights:

  • 4k – 4 times the HD resolution 
  • Smart LED TV – Android OS, new apps can be installed via Play Store 
  • Download apps  / stream movies / browse videos / check emails etc 
  • 3 year warranty 
  • Air Mouse  – so users can use it like keyboard / mouse out of the box – no additional purchases required
  • 1 GB RAM / 8 GB internal memory + expandable 
  • Can project mobile screen on the TV
  • Can use Mobile as TV Remote 


  • Mitashi 55” LED TV Rs. 67,990/-
  • Mitashi 65” LED TV Rs. 1,29,990/-

Available: Across leading consumer electronics stores as well as ecommerce portals.

MITASHI’s complete festive range, schemes & sales expectations:

Mitashi is expecting this festive season to be their biggest ever with their widest and biggest product range:

  • In LED TV’s: 4K UDH Smart LED's / Smart LED TV / LED TV’s | Sizes from 15" to 65” 
  • Over 25 models of Home-theaters with Tower Speaker, 5.1 Ch Speaker Systems, 2.1 Ch Speaker Systems
  • In Air Conditioners: 11 models, 3 star, 5 star and Inverter, 1.0ton, 1.5ton and 2.0 ton 
  • And their newest category launch – Washing Machines: Semi Automatic – 6.5kg, 7.0kg, 7.5kg, 8.0kg, 8.5kg & Fully Automatic – 5.8kg, 7.5kg, 7.8kg

With a complete range of products on offer, Mitashi expects this season to the better than ever. 

Schemes for the festive season:
Along with several region specific schemes, the company is also rolling out a special scratch and win offer for its consumers where we’re giving assured prizes on all purchases and the grand prize would be a Car.

Region-wise sales expectations:

  • Their season started on a great note with Onam in the South and now East is picking up in preparations for Puja 
  • The West region that has traditionally been their strongest region seems to be facing great competition from the North regions where states like Rajasthan / UP / Punjab /Haryana are performing exceptionally well
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