Dolby Laboratories has announced that more than 50 high-definition channels in India are now powered by Dolby Audio. This includes Star, Viacom18, and HBO. The company says that Dolby Audio offers optimised sound quality and bandwidth efficiency, along with richer sound experience over a wide range of bit rates.
Read the complete press release below
Dolby Laboratories, Inc. today announced that more than 50 high-definition channels in India are now powered by Dolby Audio. Leading broadcasters like Star, Viacom18, and HBO are now able to offer cinematic experiences to audiences right in their living rooms.
Dolby Audio enhances the quality of content for a more enjoyable consumer experience. Whether you listen at home or on the go, Dolby Audio works in the background, intelligently pairing each piece of content to your entertainment device to deliver high-quality sound output. With a vast amount of content available in Dolby Audio, you can easily enjoy the entertainment you love.
“Your favorite TV shows and movies sound even better when you hear them in Dolby Audio,” said Pankaj Kedia, Senior Director, Emerging Markets, Dolby Laboratories. “We are excited to partner with the leading broadcasters and content creators in India to unlock a dynamic audio experience for consumers, fully transforming the way consumers enjoy their entertainment.”
Dolby Audio enhances the value of content for service providers and consumers alike. Ensuring optimized sound quality and bandwidth efficiency, Dolby Audio delivers superior audio quality for a richer sound experience over a wide range of bit rates. With access to a vast ecosystem of tools, solutions, devices, and content, as well as support from Dolby, service providers will give their customers more reasons to love their entertainment.
In 2011, Dolby Audio was launched in India with Asli HD channels of Star India. To date, Dolby has partnered with 54 channels to bring Dolby Audio to audiences across the country. It is easily integrated into service-provider workflows, resulting in substantial benefits for consumers, with minimal investment.