Mountain Dew has announced the launch of Dew Arena, which it claims to be India’s largest ever gaming championship. The championship will be held for nine weeks and has a prize pool worth Rs. 10 lakh. Further, the company also launched a new variant of its soft drink called Mountain Dew Game Fuel. Those participating in the championship will also have a chance to have their profile on the bottle. Game Fuel will also reach out to gaming enthusiasts physically via a gaming truck which will visit 50 cities across India. The Dew Arena finale will be held on September 25 this year.
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