Paytm aims to contribute 50% online share of opening weekends by end of 2017

By Press Release | Updated 8 May 2017
Paytm aims to contribute 50% online share of opening weekends by end of 2017
  • The company aims to achieve this through extensive marketing partnerships to further increase its adoption and reach

Paytm has announced that its movie segment is aiming to contribute 50% to the opening weekend online collection of leading Hollywood and Bollywood movies by the end of 2017. The company aims to achieve this through extensive marketing partnerships to further increase its adoption and reach. The company also claims that paytm movies earned more than Rs. 400 crores in GMV within a year of launch.

advertisements

Read the complete press release below

Paytm announced today that its movies segment is aiming to contribute 50% to the opening weekend online collection of leading Hollywood and Bollywood Movies by end 2017. The company will achieve this with extensive marketing partnerships to further increase its adoption and reach.

Paytm Movies has received an exceptional response with more than Rs. 400 Crores in GMV within a year of launch. Contributing more than 20% to the opening weekend collection of all major Hollywood and Bollywood movies, the platform is garnering major traction from Tier II and Tier III cities by upgrading traditional offline ticket booking systems in local theaters to online ticketing. It is also using its widely popular Paytm QR codes to implement easy scan-and-book offline ticketing at their box-office and F&B counters.

"We are thrilled to have a great start to 2017 by achieving blockbuster sales for key movie releases. Our aim this year is to contribute more than half of opening weekend online collection for all major movies. We will continue working with all move theatre chains to increase online ticket sales by promoting them aggressively amongst our vast user base." says Renu Satti, Vice President - Paytm.  

advertisements

Today Paytm’s online movie ticketing service is available at more than 3500 screens across 550 cities and the platform’s pan-India distribution reach has led to it currently accounting for around 20% share of opening weekend box-office collection for most movies. 

Press Release
advertisements
ASK DIGIT

Recent Questions

review of vu play 50 inch
Sri Sai Pavan sri sai pavan chowdary
Dec 27, 2016
Responses
Comments
Be the first one to post the comment
Post a New Comment
You must be signed in to post a comment
advertisements