Hike’s virtual friend Natasha help users stay updated on the right facts about COVID-19

By Press Release | Published on 07 Apr 2020
Hike’s virtual friend Natasha help users stay updated on the right facts about COVID-19

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Just like other social networking apps and services, Hike has seen an increase in the amount of daily average time spent by users on the app. Doing its part to battle COVID-19, Hike’s virtual friend Natasha helps users stay updated on the right facts about COVID-19.

You can read the complete press release below

As the country stays in lockdown in solidarity in the fight against COVID-19 making social-distancing essential, hanging out online has emerged as a way for users to continue connecting with their close ones.  As more and more people are hanging out online rather than offline, Hike which has always been a platform for users to connect with their close friends & loved ones, is witnessing a surge in both average daily time spent in the app and user engagement. Hike today shared that in March alone, there has been an increase of 33% in daily time spent leading to users spending an average of over 44 minutes per day inside the app.

Another trend that appeared is a spike in user conversations with Hike’s virtual friend Natasha. Natasha is also doing her bit to help users stay updated on the right facts about COVID-19. For every COVID-19 related keyword typed by users. In addition to that, the team has been working to ensure users get real-time messages on Government advisories such as social distancing, janta curfew, and more.

Despite the entire company working remotely, the teams continue to roll out regular updates and maintain stability to ensure users don’t feel any glitch in experience during the surge in usage. This has enabled users to continue connecting with their close ones seamlessly.

The team at Hike also continues to innovate on delivering new & meaningful ways for users to hang out online. As users spend more time hanging out on Hike, the company has also shared another sneak peek into its anticipated upcoming offering HikeLand. Slated to launch in the next few weeks HikeLand is a magical place for users to hangout online & enjoy unique shared experiences. The preview also calls for users to reserve their spot and be one of the first to get early access to HikeLand. 


Press Release

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