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In a company blog post, Samsung states, "Samsung will collect your interactive voice commands only when you make a specific search request to the Smart TV by clicking the activation button either on the remote control or on your screen and speaking into the microphone on the remote control."
Samsung further adds that its takes users privacy very seriously and makes sure that all data is encrypted. It states that it does not retain voice data or sell it to third parties. Other smart gadgets like Xbox 360 and Xbox One Kinect service, Amazon’s Echo speaker, LG’s Smart TVs, or Microsoft’s Cortana all use similar voice recognition technology and connect to the Internet as a resource when needed. Samsung adds that users can also easily disable voice recognition and internet connectivity while still using certain predetermined voice commands.
The Korean firm stated in a blog post "Samsung takes consumer privacy very seriously and our products are designed with privacy in mind. We employ industry-standard security safeguards and practices, including data encryption, to secure consumers’ personal information and prevent unauthorized collection or use."