Aircel and Micromax have entered into a strategic partnership under which the operator will offer discounted bundled voice/ data plans and free content worth Rs. 10,000 with the new Micromax devices including dongles, feature phones (Internet-enabled) and smartphones. The two companies will also share each other's Channel and Retail Network, Sales Resources and roll out an integrated devices sales activation programme. With the latest partnership, Aircel and Micromax are aiming to acquire 4-5 lakh device users per month.
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