YotaPhone dual-screen smartphone launched in India at Rs. 23,499

YotaPhone dual-screen smartphone launched in India at Rs. 23,499
HIGHLIGHTS

YotaPhone with dual-displays goes official in India via Flipkart.

Jumbo Electronics has tied up with Flipkart to launch the dual-screen smartphone – YotaPhone – in India. Priced at Rs. 23,499, the smartphone will go on sale on Flipkart on October 17.

YotaPhone, recently spotted on Flipkart, eatures two displays, an LCD primary display and an E-Ink secondary display. The second display is always on and can be used to show notifications, reminders, reading e-books and much more.

The Yota C9660 features a 4.3-inch HD 720p front display and a 4.3-inch E-Ink back display with 640 × 360 pixels resolution. It has a 1.7 GHz Snapdragon dual-core processor with 2GB of RAM. It has 32GB internal storage. The smartphone has a 13 MP rear camera with LED flash and a 1MP front camera. It has an 1,800mAh battery. Connectivity options included in the YotaPhone are LTE support, Wi-Fi and Bluetooth 4.0. It runs on Android 4.2.2 Jelly Bean.

“YotaPhone features an electronic paper display that would work as a second screen, making it possible to deliver an array of new and improved user experiences,” explains Abdul Karim Sawan, Vice President for Yota Devices – Middle East and India. “It combines a smartphone and e-reader into one device for those who enjoy reading on-the-go even in the brightest sunlight. You can save images and information on the second screen, and it stays there, even if you lose battery power. You can save anything on the always-on display from a map to a boarding pass. Information, like a missed call or meeting reminder, stays on the always-on screen until it is no longer needed.”

“Our partnership with Flipkart on behalf of Yota Devices marks a new milestone for Jumbo, as we go beyond the Middle East and offer our capabilities as a trusted distributor to a high potential market such as India. YotaPhone has proved to be a huge success in the Middle East region, and we expect Indian consumers to see great value in the device. Official figures show that online retail shopping is growing at 15% annually, with Flipkart being the largest and most visited e-commerce marketplace in India. We believe Flipkart will be a great platform to launch the YotaPhone, and reach a strong consumer base in the most efficient manner,” says Ajay Pathak, Head-Mobility & Solutions at Jumbo Electronics.

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