Xiaomi is all set to launch a new selfie-centric smartphone in India today. Interestingly, the launch is happening on the same day when Oppo announces its selfie-centric F5 smartphone. Xiaomi, the second largest smartphone maker in the country has been focussing on selling smartphones that cater to value for money segment. With this new selfie series, the company is entering a domain dominated by the likes of Vivo and Oppo.
While Xiaomi was initially anticipated to launch the Mi Note 3, the tweets confirm that the new device will be part of the Redmi series. The launch event starts at 12PM IST and will be streamed live on the company's website. Manu Jain, Managing Director, Xiaomi India tweeted that the company is planning multiple surprises for the launch of 'Best Selfie' smartphone. Xiaomi's repeated use of 'Best Selfie' smartphone shows that it wants to Vivo's V series and Oppo's F series.
While there is no clarity on the specifications or camera features of the new device launching today, it is expected to run stable version of MIUI9 out of the box. The company is expected to release stable ROM of its MIUI 9 based on Android Nougat today. The new version of MIUI brings redesigned interface and has been available in the form of beta since July. The new stable ROM arriving today will be for Xiaomi smartphones used outside China.
The new three features launched with MIUI 9 include image, smart assistant and smart app launcher. At MIUI 9 launch, Xiaomi said these features will only be available in China but it is expected to be made available globally today. The most noticeable improvement is expected to come in the form of faster app launch times thanks to dynamic resource allocation.
A Counterpoint research indicated that Xiaomi's market share has grown two percent at the end of third quarter and is inching closer to dethroning Samsung as the market leader. The company's Redmi Note, Redmi and Redmi 4A remain the top three smartphones in the country and with the new selfie series, Xiaomi would be hoping to grab the market share currently owned by the likes of Oppo, Vivo and Gionee.