Vuclip launches Mira!, a mobile video portal for the Indian women
Vuclip has introduced a mobile video portal dedicated to the Indian women, called Mira! The company says Mira! has been especially designed to appeal the new age women, as the portal features content from different genres such as health, beauty, fashion and style tips, parenting, cooking recipes, career, entertainment, celeb-speak, astrology and more. Vuclip says the content on the portal has been provided by 30 leading content providers across the world, including India.
Mira! mobile video portal can be accessed via any Internet-enabled mobile phones, including feature phones as well. To view the content, click this link, or enter http://mira.vuclip.com in your phone’s browser.
Launching the mobile video channel for women, Mira!, Delhi’s Women Development Minister Prof. Kiran Walia said, “Studies show that the mobile phone has helped women feel safer, more independent and connected, and has opened new professional avenues and income sources for women. As India’s first mobile video channel for women, I hope that this initiative will help boost mobile adoption among women, and will encourage the creation of more women-oriented mobile content.”
While announcing a women-centric video portal, Vuclip also highlighted a report by the Cherie Blair Foundation and GSMA Development Fund that revealed only 28 percent of Indian women had access to mobile phones, as compared to 40 percent men. The company also unveiled the findings of its global survey, which covers almost 40,000 women users from 176 nations, including 13,000 women from India.
The survey says 60 percent of Indian women surveyed use their handsets as a primary source of entertainment. As many as 80 percent of the respondents acknowledged steady increase in their time spent on mobile-viewing.
Apart from watching movies and listening to music, the Indian women also confirmed watching TV soaps, cute/funny videos, sports, home and lifestyle, news, celeb gossip and amazing/whacky videos on their mobile. Women aged 18-35 years comprised 65 percent of the Indian respondents, while 24 percent were under 18 years and another 11 percent were over 36 years.