Facing competition in the sub-10K and sub-15K segments, Spice is venturing into the sub-5K market.
Spice has launched the X Life series of sub-Rs. 5,000 smartphones in India. As part of this series, the XLIFE 404, 431q, 431qLite and 512 have been launched at Rs. 3190, Rs. Rs. 3999, Rs. 3850 and Rs. 4499 respectively.
The least expensive among the four, the XLife 404, has a 1GHz processor, 256MB RAM and everything is powered by a 1450mAh battery. It also has 3G dual-SIM capabilities. The 431qLite has a 1.2GHz quad-core processor along with 512MB RAM and 4GB storage. On the back, it has a 3.2 MP Camera, paired with a 1.2MP one on the front. Everything is powered by a 1750mAh battery. It also has a 4-inch WVGA display.
The 431q has a similar quad-core processor and is powered by a 1750mAh battery. On the back is a 5MP Camera with dual-LED Flash, paired with a 1.3MP front camera. It comes with two extra rear covers and a flip cover.The XLife 512 is the most expensive one, with a 1GHz dual-core processor, an 8MP camera with dual-LED flash and a 2MP front camera. Everything is powered by a 2000mAh battery.
The phones will be available in major retail stores across the country, and also on saholic.com. Spice is facing stiff competition from Micromax and Xiaomi in the sub-10K and sub-15K segments, and so it’s seeking to set itself apart in the sub-5K segment, where there isn’t much competition. This race to zero can only be good for consumers, who are getting better phones at cheaper prices.
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