IDC says Samsung remains the market leader in India, even though its shipments have been lesser than the industry average.
International Data Corporation (IDC) has announced that India was the fastest growing smartphone market in Asia Pacific in Q3, while Samsung has retained its top spot in the Indian market.
IDC's latest Quarterly Mobile Phone Tracker report shows that India has seen a 27 percent quarter on quarter growth in Q3 (July to September) and an 82 percent y-o-y growth. The research firm says that vendors shipped a total of 23.3 million smartphones during Q3 2014. The top five smartphone vendors are Samsung, Micromax, Lava, Karbonn, and Motorola.
According to the report Samsung has dominated the Indian smartphone market with 24 percent market share which is 5 percent less than Q2, while Micromax has the second spot with 20 percent market share, an increase of 2 percent since Q2. Read: Samsung to launch Tizen-based smartphone in India:Reports
Domestic smartphone manufacturer Lava and Karbonn mobiles both have 8 percent of the market share. IDC has ranked Lenovo's latest acquisition Motorola at the fifth position with a market share of 5 percent.
"With 6 percent contribution in the overall smartphone market, 'phablets' (which IDC defines as 5.5 inches to 6.99 inches screen size smartphones) are observed to be hitting a plateau. On the other hand smartphone with screen size between 4.5 inches and 5.5 inches are seen as the sweet spot for consumer preference. Consumer need higher screen size phone to enjoy media content and with the 4G rollout expected in CY2015, we expect the 'phablets' segment to pick up again" said Kiran Kumar, Research Manager, Client Devices IDC India.
Read: India to become the second biggest smartphone market by 2019
Source: IDC
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