Samsung Galaxy devices to support 9 Indian languages
Samsung makes yet another attempt to woo the Indian consumers. With local language support, the company hopes to bolster its position in the Indian market where it is facing a stiff competition from the likes of Micromax and Karbonn.
Samsung’s Galaxy range of smartphones and tablets will now come with support for content and user interface in as many as nine Indian languages namely Hindi, Punjabi, Bengali, Tamil, Gujrati, Marathi, Telugu, Kannada and Malayalam. The company made the announcement on Tuesday at an event in New Delhi.
Samsung says its entry-level Galaxy Star will add support for the local language from this month while other Galaxy devices will get support over the next two months.
With the local language support, users can access various apps from the Samsung App Store in their native languages in categories such as entertainment, utility, business and games. Popular apps such as ChatOn, Facebook (including Facebook for Android and Facebook Messenger), Gmail and Newshunt is also available with local language support on select Samsung devices.
Samsung says the local language support will help Android connect more with the masses. The company plans to work with the Indian content providers and developers to provide more regional apps.
“Availability of content combined with easy access is the key driver for usage of any language. We sense a need and a demand amongst users to communicate in local languages using their mobile devices,” says Vineet Taneja, country head, Samsung Mobile and IT , Samsung India.
Addressing the media, CII Chairman of National Committee on Telecom and & Broadband Kiran Karnik, said: “Access to regional language content will not only give a strong fillip to data consumption on the mobile platform, but will empower millions of Indians who are not fluent in English. The industry as a whole needs to take this initiative forward with the developers creating good quality content, service providers giving attractive packages to boost data consumption and manufacturers improving the overall mobile experience. I see Indian mobile telephony on the threshold of a new wave, driven by not only data consumption in English but in regional languages as well.”
Source: Economic Times