Successful launches from Xiaomi, Asus and Lenovo seems to have pushed Motorola to opt for a price cut.
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Motorola seems to be feeling the pressure now. The company has just dropped the pricing for its Moto G (2nd Gen) and Moto X (2nd Gen) smartphones. The devices were earlier priced at Rs. 12,999 and Rs. 29,999/32,999 respectively. Motorola has slashed the Moto G (2nd Gen) down to Rs. 10,999, while the new Moto X will now cost Rs. 26,999 and Rs. 29,999 for the 16GB and 32GB variants.
Meanwhile, the Moto E (2nd Gen) continues selling at Rs. 6,999 and Rs. 7,999 for the 3G and 4G variants respectively.
The new versions of the Moto G and Moto X were launched in 2014, followed by the Moto Turbo, which was brought to India recently. While the Moto X was always a good phone for the price Motorola was asking, it’s an even better deal for the discounted price. On the other hand, the company’s best selling Moto G, has been outclassed by competitors over time. Devices like the Asus Zenfone 2 and Xiaomi Mi4i outclass the Moto G by miles in terms of the camera and performance.
Motorola seems to have lost its way recently, with companies like Xiaomi and Asus doing well in the country. The recently launched Moto E (2nd Gen) came under a lot of scrutiny for being underpowered as compared to the likes of the Xiaomi Redmi 2 and Lenovo A6000. Motorola will have to come up with a good device soon in order to continue its successful run in India.
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