The smartphone maker has sold over 2 million more phones in the second quarter of 2014 than it did in the first quarter.
Once almost defunct, Motorola has made a resurgence into the smartphone market. The company has reportedly sold 8.6 million smartphones in the second quarter of 2014, says a report by ABI Research. This is a huge growth from the 6.5 million smartphones that the company sold in the first quarter of the year.
While Motorola is still nowhere near the sales numbers shown by the top 5 smartphone makers in the world, the company’s growth is not surprising. The two best selling smartphones Moto G and Moto E would have contributed a lot to Motorola’s growth, while the Moto X, though not very popular in India, is more so in some overseas market.
Further, analysts say that the company has capitalised on the year’s trend of consumer’s shifting towards affordable devices, as opposed to premium smartphones. Motorola could very well be called the pioneer in this segment as the Moto G was the first affordable smartphone to provide the kind of performance and specifications that it did.
In addition, in the Moto X, the company has showed its prowess in engineering, with the X8 system-on-chip that delivers very good performance. This SoC combines the power of a 1.7 GHz Qualcomm Snapdragon S4 Pro dual-core processor with two single core processors and a quad-core Adreno 320 GPU, to give long battery life and top-of-the-line performance.
Motorola’s devices have also been appreciated for their simplicity and the stock Android ROM that the company has gone with. The company seems to be looking to continue this practice with its upcoming Moto G2 and Moto X+1 smartphones, specifications and images of both of which have been leaked online.
That said, the Moto X, Moto G and Moto E were all made at a time when Motorola was a Google company. It has since then been sold to Chinese PC giant Lenovo. While this shouldn’t hamper Motorola’s performance in any way, what comes out of the new partnership remains to be seen.
Source: Android Authority
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Prasid Banerjee
Trying to explain technology to my parents. Failing miserably. View Full Profile
