Mobile phones becoming more popular than TV: Survey

By Kul Bhushan | Published on Jan 01 1970
Mobile phones becoming more popular than TV: Survey

Make your home smarter than the average home

Make your life smarter, simpler, and more convenient with IoT enabled TVs, speakers, fans, bulbs, locks and more.

Click here to know more

Mobile phones have now become an integral part of our lives. We not only rely on the phones to communicate but for entertainment and information as well. With the advent of smartphones featuring increased screen sizes, access to Internet and a plethora of mobile apps, users are now spending more time on their mobile phones than the conventional sources of news and entertainment such as TV. This change of trend has been confirmed by a survey conducted by a Bangalore-based mobile ad network InMobi. The survey also reveals that users are spending more time on web via their mobile phones, than watching TV or using laptops or desktop PCs.

According to the survey, mobile phone users spend 33 per cent of their media time on the phones, while TV gets only 25 per cent of people's media time. The InMobi survey also points out that users spend an average of 94 minutes a day on their phone looking for entertainment. And this excludes time spent on other activities such as texting and making voice calls as they haven't been categorised under the entertainment bracket.

The findings of the survey, conducted in 18 markets including India, were released at the Mobile World Congress. In India, the sample size of the survey was 2,200. About 72 per cent of users in India use their phones as “exclusive or primary” means of accessing Internet. The survey further points out mobile phones have trumped TVs for entertainment (41 per cent on mobile compared to 26 per cent on television) and information (58 per cent on mobile compared to 20 per cent on television).
 

logo
Kul Bhushan

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.