The YU Ace is a Flipkart exclusive smartphone that will go on sale starting September 6. The company says that it will launch another a higher memory and storage variant of the handset by the end of September.
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Aiming to take on Xiaomi in the affordable smartphone range, Micromax’s sub-brand YU has is back from a sabbatical to launch its latest device, the YU Ace. The Flipkart exclusive smartphone's highlight is its massive 4,000 mAh battery and the 5.45-inch 18:9 display.
The Yu Ace is priced at Rs 5,999 for the 2GB RAM + 16GB storage variant and the company says that it will also launch its 3GB RAM + 32GB storage version by the end of September. The YU Ace will be available via open sale from September 6. The phone will be available in three colours: Charcoal Grey, Elektric Blue and Rose Gold.
The YU Ace features a 5.45-inch HD+ Full Vision screen with an 18:9 display aspect ratio. The rear panel sports a glossy finish and comes with rounded edges. It features a rear-mounted fingerprint sensor and on the back is a horizontally aligned single camera setup with an LED flash, on the top-left corner. The smartphone is powered by the MediaTek 6739 Quad Core Processor. The camera housing is designed such that it gives an impression of a dual-camera setup. In the camera department, the smartphone features a 13MP camera on the rear and on the front is a 5MP sensor. It runs on Android Oreo 8.1 and the company has promised the Android 9.0 Pie update for it in November. The YU Ace supports dual LTE and the face unlock feature.
“We are excited to launch a phone that we believe is a gamechanger in the sub-6K category. The YU Ace is a product that speaks for itself and with features and specifications that are the best in this category, it gives consumers a chance to ‘Play God’ by making themselves experience the best of technology. At Micromax, we have always stood for demanding technology for the masses and that is exactly the aim with which we constantly innovate and create products that truly understand the need of pour consumers,” Shubhodip Pal, Chief Marketing and Commercial Officer Micromax Informatics, said in a statement.
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