It looks like Micromax plans to cater to the budget smartphone market, whereas sub-brand Yu will cater to the mid ranged smartphone market, thus distinguishing the two brands.
Redmi Note 7 Pro with 48MP camera @ just Rs.13508
Get additonal 5-10 % on debit & Credit cards.
Click here to know more
Ever since Micromax's Yu brand was announced, we've all wondered how the two brands will co-exist. Well, this is what it may be. Micromax's phones, at least in the near future, may not pass the 15k barrier. Point in fact, the company's flagship smartphone currently costs less than 14k. On being asked the question, Micromax CMO, Shubhajit Sen, said there's a good chance of that happening, although he didn't confirm whether that will be the case.
Sen, CMO, Micromax, said, "It was perhaps wrong to suddenly raise prices as we did with the Canvas Sliver 5." Sen also agreed that while the Sliver 5 was a mistake for Micromax, the Yunique might have been a mistake for the Yu brand. It's evident that Micromax doesn't want Yu to cater to the mass-market segment with cheap smartphones. Instead, the company wants to deliver value for money, high-end devices to Tier I markets. Similarly, Micromax, which has a near-stranglehold on the Tier II, III markets, would want to focus on those, with good, affordable devices like the Canvas Spark, Canvas 5 and more.
Further, Sen said that while Yu also has plans for IoT, wearables and more, the company has decided to stop rushing products and take things slow, delivering good products over time. Its newest launch is the Yu Yutopia, which takes on the OnePlus 2, with a price tag of Rs. 24,999 and 4GB RAM, along with the Snapdragon 810 processor.
In 2014, Micromax launched its sub-brand Yu, and the first device launched under the Yu umbrella was the Yu Yureka. The smartphone has Cyanogen OS overlaying Android.
Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.
We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.