Micromax, Karbonn capture 46 percent of Indian smartphone market

By Silky Malhotra | Updated Aug 26 2013
Micromax, Karbonn capture 46 percent of Indian smartphone market

IDC reports that domestic vendors like Micromax and Karbonn together are beating Apple, Samsung in overall smartphone market share.

Go from OpenAPI-to-GraphQL in 2 minutes

Create GraphQL interfaces in minutes and build mobile or client apps quicker. Leverage free, open source IBM Code Patterns.

Click here to know more

Latest IDC report states that home grown vendors Micromax, Karbonn have grabbed a higher market share in the smartphone market than Samsung and Apple combined in the second quarter 2013. This can be attributed to demand of affordable markets in emerging markets like India and China.

IDC reports that mobile vendors shipped nearly 119 million units in 2013 Q2, an increase of 10% from the first quarter and up nearly 75% from 2012 Q2. The report added that local vendors in Asia/Pacific regions excluding Japan have higher shipments compared to international brands. Domestic brands had shipments of 46 million units, compared with 35 million unit shipped by Samsung and apple combined in the second quarter this year.

IDC identified local vendors like Micromax, Karbonn, Lava, Maxx and Intex as leaders in India and brands like K-Touch, Coolpad, Gionee, Xiaomi and OPPO in China have a major market share. Internal vendors from China like Huawei, Lenovo and ZTE shipped 27 million units in April-June 2013. Other global brands like HTC, BlackBerry, Nokia, Sony, LG and Motorala shipped nearly 10 million units combined.

Samsung remains the leader with nearly 24% of the market share followed by Nokia and local vendors like Micromax and Karbonn. Apple has been ousted from the top five for the first time in India due to these local vendors.

IDC stated that the first quarter saw increase in <US$50 segment of smartphones in China and for the first time devices in 5-6 inch segments gained market share in both China and India.

Source: IDC

Silky Malhotra

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.