Micromax enters Russian market, to launch Canvas and Bolt phones

By Abhinav Mishra | Published on 24 Jan 2014

Its 'Nothing like Anything' for Micromax, forays into the Russian market with plans to launch 14 smartphones by the end of this year

Micromax enters Russian market, to launch Canvas and Bolt phones

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Micromax is finally making its presence felt globally as it has announced the launch of its operations in Russia. The Indian smartphone manufacturer has announced that it will commence its operations with the launch of 14 Bolt and Canvas series in the initial phase.

Micromax aims to become one of the top four brands in Russia by the end of this year. Furthermore, it has claimed that its service infrastructure across the country is already up and running with plans to have more than 60 operational service centers by the end of January.

In addition, Micromax has already tied up with popular social networks in Russia including Odnoklassniki and IVI.ru to provide more content for its users on its smartphones.

The year 2013 was quite an eventful year for the Indian smartphone manufacturer. It bagged the second spot for 'the biggest smartphone brand' taking on the likes of Samsung and became the third largest mobile phone brand in India. Micromax also claims to be the eleventh biggest mobile phone brand globally and hopes to ambush into top ten spot this year with its global expansion plans.

Micormax even signed hollywood actor Hugh Jackman as its brand ambassador last year. It also made its presence felt at this year's CES as it unveiled its first dual-OS tablet called Laptab and also plans to launch 4G LTE-enabled smartphones in 2014.


Abhinav Mishra


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