Lava has announced its latest smartphone, the LAVA Z50 for India running Android Oreo (Go Edition). It will be available via retailers by mid March 2018 in black and gold colour variants. It is aimed at first time smartphone users and users upgrading from a feature phone to a smartphone. It comes with a 2-year warranty and is bundled with a Rs 2000 cashback offer from Airtel as well. As a special launch offer, the company is offering a free one-time screen replacement if the device’s screen breaks within 1 year from the date of purchase.
In terms of specifications, the Lava Z50 features a 4.5-inch display with a Corning Gorilla Glass on top for protection. It is powered by the Mediatek MT6737m quad-core processor clocked at 1.1 GHz and features 1GB RAM coupled with 8GB of internal storage. As per the company, the device makes more internal storage available for the users (5.5GB vs 3GB space which is normally available in 8GB ROM devices). The smartphone is equipped with a 5MP sensor on both the rear and the front, along with flash and can capture bokeh shots as well.
Head Product at Lava International, Gaurav Nigam, said “With LAVA Z50, powered by Android Oreo (Go edition), we are giving our first time smart phone users an impeccable software designed for faster processing, more memory at hand vs. non - Android Oreo(Go edition) phones, and the possibility to get entertainment through YouTube Go, to help users control their data. The camera has been enhanced to give Dual Bokeh experience and an LED flash for night time video calling. I must say it is a great opportunity for both - consumers and the brand”.
The new smartphone comes soon after Alcatel showcased the first smartphone running on the Android Oreo (Go Edition) at the Mobile World Congress 2018. Nokia has also unveiled its entry-level Nokia 1 smartphone running on the light-weight Android OS. You can read more about what the smartphone manufacturers are launching at the event here.