BlackBerry will no longer make smartphones

BlackBerry has announced that it is shutting down its hardware business, but third parties may still make its phones.

By Prasid Banerjee | Published 28 Sep 2016 23:21 IST
HIGHLIGHTS
  • But there's a catch!

BlackBerry will no longer make smartphones
BlackBerry will no longer make smartphones

It’s finally happening, BlackBerry is shutting down its hardware business. That means it will no longer make smartphones. “The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital,” said John Chen, Executive Chairman and CEO, BlackBerry.

It is worth noting that this only means that BlackBerry will stop manufacturing its own smartphones. However, third parties may still manufacture BlackBerry branded phones, while the company handles the software side of things. So, you may still see Android phones from BlackBerry, like the BlackBerry Priv and DTEK50

The information above was revealed in a BlackBerry press release about its Q2 results for fiscal 2017. The move is in line with the company’s earlier statements that Android is its last attempt at the smartphone market.

Both the BlackBerry Priv and DTEK50 have somewhat slumped, failing to generate sales. Software has generated much more revenue for BlackBerry than hardware, which makes the decision entirely reasonable. In fact, analysts have often said that the company should have pulled the plug on its hardware business a long time ago.

Prasid Banerjee
Prasid Banerjee

Email Email Prasid Banerjee

Follow Us Facebook Logo Facebook Logo

About Me: Trying to explain technology to my parents. Failing miserably. Read More

Advertisements

Trending Articles

Advertisements

LATEST ARTICLES View All

Advertisements

Hot Deals View All

realme narzo 50A Prime (Flash Blue, 4GB RAM+64GB Storage) FHD+ Display | 50MP AI Triple Camera (No Charger Variant)
realme narzo 50A Prime (Flash Blue, 4GB RAM+64GB Storage) FHD+ Display | 50MP AI Triple Camera (No Charger Variant)
₹ 11499 | $hotDeals->merchant_name
Redmi Note 10T 5G (Metallic Blue, 4GB RAM, 64GB Storage) | Dual 5G | 90Hz Adaptive Refresh Rate | MediaTek Dimensity 700 7nm Processor | 22.5W Charger Included
Redmi Note 10T 5G (Metallic Blue, 4GB RAM, 64GB Storage) | Dual 5G | 90Hz Adaptive Refresh Rate | MediaTek Dimensity 700 7nm Processor | 22.5W Charger Included
₹ 14499 | $hotDeals->merchant_name
Apple iPhone 12 (64GB) - White
Apple iPhone 12 (64GB) - White
₹ 52999 | $hotDeals->merchant_name
Apple iPhone 13 (128GB) - Starlight
Apple iPhone 13 (128GB) - Starlight
₹ 64999 | $hotDeals->merchant_name
OnePlus 10 Pro 5G (Volcanic Black, 8GB RAM, 128GB Storage)
OnePlus 10 Pro 5G (Volcanic Black, 8GB RAM, 128GB Storage)
₹ 61999 | $hotDeals->merchant_name