Apple will finally adopt flexible OLED displays for its next-generation iPhone. WSJ reports that Apple will announce three iPhones this year, with one model getting an OLED display from Samsung. This coincides with previous reports confirming that Apple has placed an order for 60 million OLED panels.
Apple is reportedly planning two incremental updates to the iPhone — named iPhone 7s and iPhone 7s Plus, while the third one with an OLED screen could be named the iPhone 8. The move to OLED displays is expected to fuel the sales of the iPhone in major markets, especially in China, where sales have declined for four quarters. KGI Securities' Ming-Chi Kuo estimates that the Apple iPhone with OLED display, could cost around $1,000 and the average selling price of an iPhone in Apple’s next fiscal year could jump to $684 from $666, according to BMO Capital Markets.
With 2017 iPhone lineup, Apple is likely to ditch the lightning port in favour of a USB-C port for charging and other peripheral devices. Apple recently adopted USB-C port for its 2016 MacBook Pro lineup and the company could follow suit with its iPhone lineup. Apple's iPhone supports a wide array of third party accessories and peripherals that use the lightning port. The Cupertino company's move towards USB-C could end support for these accessories and backfire among existing iPhone users.
Apple recently announced its fiscal first quarter earnings where the company sold a record 78.3 billion iPhones. Apple also managed to dethrone Samsung as the number one smartphone maker. With the introduction of the iPhone with an OLED display and stainless steel forged glass design, Apple hopes to encourage users to trade in their existing iPhones for the new model.