Sony Vaio India: New laptops, new gameplan for 2011-2012

Sony unveiled its new range of Vaio laptops today at Mumbai. Present at the event was its brand ambassador Kareena Kapoor along with Masaru Tamagawa, managing director, Sony India. The event was part of Sony India's third annual marketing campaign. This y

By Sambhav Daffu | Published 13 Feb 2018 10:55 IST
Sony Vaio India: New laptops, new gameplan for 2011-2012
Sony Vaio India: New laptops, new gameplan for 2011-2012

Sony unveiled its new range of Vaio laptops today at Mumbai. Present at the event was its brand ambassador Kareena Kapoor along with Masaru Tamagawa, managing director, Sony India. The event was part of Sony India's third annual marketing campaign. This year Sony's strategy is to sell 5 lakh units of its Vaio laptop series, keeping that in mind the new ad campaign for Vaio says 'More Colour More Style'.

Sony Vaio laptops have been doing pretty well in terms of acquiring market share over the year. According to the latest IDC report 2010 it has become the fastest growing laptop brand in India, with a 100% rise in sales for the year 2010. With its aggressive marketing plan Sony intends to spend Rs. 50 Crore to promote the 'More Colour More Style' campaign. Also an increase in physical Vaio outlets is on the cards. Sony plans to expand to 1500 distribution outlets and 50 Vaio flagship stores by FY 11.

Sony has re-entered the market with 62 variants of the Vaio series available in a choice of 16 colours and textures. The Sony Vaio line up is broken into four major parts. Vaio S is a business series laptop and is available from Rs. 47, 990 to Rs. 1, 29, 000. Next in line is the Vaio C series which basically speaks to the “Kareenas” of the world as they are meant for the fashion conscious junta.

[RELATED_ARTICLE]

High on design and colour the C series is made out of light emitting material. It's available from Rs. 54, 990 to Rs. 69, 990. Vaio E series is aimed at students and young professionals. It gives a lot of options to mix and match the processors and colours and starts at a price of Rs. 27, 990. The fourth and the last series Y is aimed at people who are new with computers and can't differentiate between a RAM and a graphics card. This is also the most budget friendly laptop in the entire Vaio series starting at a mere Rs. 24, 990.

Sony aspires to occupy the first spot in the consumer laptop category as twenty percent of Sony India's revenue comes from its Vaio series of laptops. In the past three years with each of it's annual campaign Sony Vaio has increased its foothold in the market it'll be interesting to see how much do they gain up on Dell which is the current market leader, ahead of HP and Acer.

Click to enlarge

C Series

E Series

S Series

Y Series
Sambhav Daffu
Sambhav Daffu

Email Email Sambhav Daffu

Tags:
Sony Sony vaio laptops business laptops budget laptops vaio
Advertisements

Trending Articles

Advertisements

LATEST ARTICLES View All

Advertisements

Hot Deals View All

ASUS VivoBook 15 AMD Hexa Core Ryzen 5-5500U 15.6 inches FHD IPS Laptop (8GB RAM/512 GB SSD/Windows 10/ MS Office H&S 2019/1 Yr. McAfee/Integrated Graphics/FP Reader/1.8 kg/Silver/1 Yr.)M515UA-BQ512TS
ASUS VivoBook 15 AMD Hexa Core Ryzen 5-5500U 15.6 inches FHD IPS Laptop (8GB RAM/512 GB SSD/Windows 10/ MS Office H&S 2019/1 Yr. McAfee/Integrated Graphics/FP Reader/1.8 kg/Silver/1 Yr.)M515UA-BQ512TS
₹ 46600 | $hotDeals->merchant_name
HP 15s- Ryzen 5- 8GB RAM/512GB SSD 15.6 Inches FHD, Micro-Edge, Anti-Glare Display (Natural Silver/AMD Radeon Graphics/Alexa/Dual Speakers/Fast Charge/Windows 11/MS Office), 15s-eq2144au
HP 15s- Ryzen 5- 8GB RAM/512GB SSD 15.6 Inches FHD, Micro-Edge, Anti-Glare Display (Natural Silver/AMD Radeon Graphics/Alexa/Dual Speakers/Fast Charge/Windows 11/MS Office), 15s-eq2144au
₹ 46990 | $hotDeals->merchant_name
Lenovo IdeaPad Slim 3 10th Gen Intel Core i3 15.6 HD Thin and Light Laptop (8GB/1TB HDD/Windows 11/MS Office 2021/2Yr Warranty/Platinum Grey/1.7Kg), 81WB01E9IN
Lenovo IdeaPad Slim 3 10th Gen Intel Core i3 15.6 HD Thin and Light Laptop (8GB/1TB HDD/Windows 11/MS Office 2021/2Yr Warranty/Platinum Grey/1.7Kg), 81WB01E9IN
₹ 32490 | $hotDeals->merchant_name
Honor MagicBook X 15, Intel Core i3-10110U / 15.6 inch (39.62 cm) FHD IPS Anti-Glare Thin and Light Laptop (8GB/256GB PCIe SSD/Windows 10/Aluminium Metal Body/1.56Kg), Silver, (BohrBR-WAI9A)
Honor MagicBook X 15, Intel Core i3-10110U / 15.6 inch (39.62 cm) FHD IPS Anti-Glare Thin and Light Laptop (8GB/256GB PCIe SSD/Windows 10/Aluminium Metal Body/1.56Kg), Silver, (BohrBR-WAI9A)
₹ 32990 | $hotDeals->merchant_name
DMCA.com Protection Status