Apple MacBook Pro to get hardware upgrade and price cut in 2017: Report

By Karthekayan Iyer | Published on 02 Nov 2016
HIGHLIGHTS
  • Apple MacBook Pro 2017 rumour hints at use of Intel's Cannonlake processor and support for 32GB RAM

Apple MacBook Pro to get hardware upgrade and price cut in 2017: Report

Apple just announced its 2016 MacBook Pro with refreshed design and Touch Bar, but a renowned Apple analyst already has info on what's in store for 2017. Apple is reportedly planning both a hardware upgrade and price cut for 2017 MacBook Pro range.

According to a report by KGI securities' Ming-Chi Kuo, Apple will announce a price cut for the MacBook Pro series next year. Kuo says Apple tends to overprice MacBooks at the start of a new generation followed by a price drop next year. He predicts Apple MacBook Pro will become mainstream once the market for USB-C port matures and the Touch Bar makes new mode of interaction.

Kuo also anticipates Apple to introduce new MacBook Pro in the second half of 2017 with support for 32GB RAM. The top of the line 2016 MacBook Pro can only be configured with 16GB RAM and Apple Executive Phil Schiller has clarified the lack of 32GB RAM option as a move to improve the battery efficiency.

With the new MacBook Pro, Apple has opted for sixth generation Skylake based Intel Core processor and Kuo believes Apple's upgrade next year is dependent on Intel's Cannonlake CPU. Intel's Cannonlake brings support for LPDDR4 memory option which consumes 15 to 25 percent less power. 

Kuo predicts if Intel fails to launch Cannonlake on time, Apple will opt for Coffeelake CPU based on Icelake architecture to better optimise the power. With the launch of new MacBook Pro range, Apple has almost killed the MacBook Air series. Recently in an exclusive interview with CNET, Apple design chief Jony Ive said MacBook Pro's Touch Bar is just the beginning of a very interesting direction. Apple's MacBook Pro has been met with mixed reactions with most criticising Apple for the hike in price.

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