The campaign set records for the largest smartphone photography contest and a massive collaborative online artwork.
Over 31,000 photo submissions captured India’s people, landscapes, colours and everyday life using Galaxy S series phones.
The initiative ran from December 30, 2025 to January 26, 2026 and was led by filmmaker Kabir Khan with support from regional photographers.
Samsung has entered the Guinness World Records after its nationwide India WithGalaxy photography initiative for the Galaxy S series achieved two global milestones. The campaign, which ran from December 30, 2025 to January 26, 2026, invited users across India to capture everyday moments using Galaxy S series smartphones. According to the company, the initiative received 31,331 photo submissions from participants nationwide, creating large-scale digital artwork that reflected India’s cultural diversity, landscapes, people and everyday life.
SurveyGuinness World Records recognised the campaign for setting records for the largest smartphone photography competition and for the most contributions to an online photo based artwork. The records were formally acknowledged at a presentation ceremony attended by Samsung India executives and a Guinness World Records adjudicator.
Samsung said the campaign was designed to highlight both the imaging capabilities of the Galaxy S series and the power of community led storytelling. The initiative was curated around four themes including Faces of India, Sights of India, Spirit of India and Colours of India. The participants submitted portraits, landscapes, daily moments and cultural details from across the country.
The project was supported by more than 30 regional photographers, who helped guide and amplify participation across different parts of India. Samsung noted that the final collection of images came together as a visual mosaic celebrating the country’s diversity and shared experiences.
“The India #WithGalaxy campaign unites people and celebrates the essence of a nation. By setting two Guinness World Records, we have showcased the capabilities of the Galaxy S Series and amplified the voices of our consumers who celebrate India’s diversity, beauty and spirit through their lenses,” said Raju Pullan, Senior Vice President, MX Business, Samsung India.
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