Nothing appoints Himanshu Tandon as VP of Business for CMF, India to lead global expansion

Nothing, the London-based consumer tech brand has officially appointed Himanshu Tandon as Vice President of Business for its sub-brand CMF. In this role, Tandon will oversee global strategy, growth and market execution for the Nothing’s sub brand. This comes shortly after when CMF by Nothing has shifted its marketing operations to India, hinting the country’s growing importance as a global hub for the company.

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Tandon brings over eight years of senior leadership experience, most recently as Country Head of POCO India, where he was instrumental in establishing the brand’s strong presence in the competitive smartphone market. His leadership earned him industry recognition, including Times 40 Under 40, Tech Personality of the Year 2023, and Economic Times Most Promising Leader of Asia.

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Carl Pei, CEO of Nothing, said, “CMF brings innovation and thoughtful design while delivering an uncompromised experience in a segment where shortcuts have been too common. The market response has been overwhelmingly positive, highlighting the brand’s potential. Himanshu’s proven success in the industry makes him the ideal leader to drive CMF forward. His strategic insight and deep knowledge of the industry will be instrumental in shaping CMF’s next phase of growth.”

Himanshu Tandon, VP of Business of CMF, said: “Nothing has been one of the most exciting and disruptive forces in the tech industry over the last decade, standing out for its design innovation and willingness to challenge the status quo. What excites me most about CMF is how it has evolved into a brand that genuinely speaks the language of today’s youth. In this role, my goal is to help CMF become a cultural keystone for Gen Z and young consumers worldwide.”

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Ashish Singh

Ashish Singh is the Chief Copy Editor at Digit. He's been wrangling tech jargon since 2020 (Times Internet, Jagran English '22). When not policing commas, he's likely fueling his gadget habit with coffee, strategising his next virtual race, or plotting a road trip to test the latest in-car tech. He speaks fluent Geek. View Full Profile