Tata Sky has announced slashing price of its HD set top box from Rs. 3,100 to Rs. 2,000 – bringing the range closer to the standard definition set top box.
"Tata Sky has been a strong believer in the potential of the HD segment in India and has played a pioneering role in growing it. Equating the price of the HD box to an SD box will further accelerate the adoption of HD service,” says Tata Sky, Chief Commercial Officer Vikram Mehra said in a statement.
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