Portfolio spans TWS, open-wear earbuds, fitness watches, hybrid wearables and kids’ 4G smartwatch.
NovaPods and NovaWatch go on sale on Flipkart from February 27.
NovaPods Clips is priced at Rs 3,999 and NovaPods Pro costs Rs 1,999.
Ai+ has expanded beyond smartphones into the AIoT segment with the launch of NovaPods and NovaWatch in India, while confirming that its next smartphone, Pulse 2, will debut on March 2. The new devices target budget and mid-range buyers looking for connected audio and wearable products under Rs 8,000. The move signals Ai+’s attempt to build an integrated ecosystem around its phones and these new products.
SurveyPrice and availability
NovaPods and NovaWatch will be available via Flipkart starting February 27 at 12 PM.
Pricing is as follows:
- NovaPods Go: Rs 699
- NovaPods Pro: Rs 1,999
- NovaPods Clips: Rs 3,999
- NovaWatch Active: Rs 2,499
- NovaWatch Kids 4G: Rs 2,999
- Ai+ Wearbuds: Rs 7,999
The Pulse 2 smartphone will launch on March 2, with the Nova 2 series to follow. Pricing for the upcoming smartphones has not yet been announced.
Specifications and features
NovaPods series
The NovaPods lineup includes Go, Pro and Clips variants.
NovaPods Go, priced at Rs 699, feature 10mm drivers, dual microphones, Bluetooth 5.4, up to 24 hours of total playback and IPX4 water resistance. At this price, 10mm drivers and low 60ms latency suggest a focus on casual music listening and entry-level gaming. Type-C charging and app support are notable additions in the sub-Rs1,000 segment.
NovaPods Pro add active noise cancellation, six microphones for clearer calls, Bluetooth 6.0, dual-device connectivity and up to 30 hours of total playback. ANC at Rs 1,999 positions it directly against popular budget TWS models from Realme, boAt and Noise. However, real-world noise isolation and mic quality will determine how competitive it is in daily commuting scenarios.
NovaPods Clips adopt an open-wear design, aimed at users who prefer situational awareness while listening. With 50ms low latency and up to 16 hours total playback, they target lifestyle users rather than audiophiles.
All models offer an IPX4 rating, which means protection against splashes, suitable for workouts but not swimming.
NovaWatch range
NovaWatch Active, priced at Rs 2,499, features a 1.73-inch AMOLED display with 466×466 resolution, Bluetooth calling, IP68 rating, heart rate and SpO2 monitoring, sleep tracking and a 300mAh battery. An AMOLED panel at this price is becoming common in the segment, but remains a strong value addition for better contrast and outdoor visibility.
NovaWatch Kids 4G includes GPS, 4G calling, geo-fencing, SOS alerts and video calling. With an 800mAh battery and IP67 rating, it focuses on family connectivity and safety, a category that has seen steady demand in urban markets.
Ai+ Wearbuds combine a smartwatch and detachable earbuds in one unit. It features a 1.43-inch AMOLED display, 2GB storage, Bluetooth 5.3 dual mode and built-in earbuds with ENC calling. This hybrid approach reduces the need to carry separate TWS earbuds, but battery trade-offs and comfort will be key factors for buyers.
Pulse 2 smartphone
The Pulse 2 will feature a 50MP AI dual rear camera, 8MP front camera, 6,000mAh battery and ship with Android 16-based NxtQuantum OS out of the box. Ai+ claims it will offer the “slimmest 6,000mAh battery” in its class, suggesting a focus on balancing endurance and ergonomics.
A 6,000mAh battery in the affordable segment typically delivers up to two days of moderate use. The 50MP sensor aligns with current entry and mid-range standards, where brands rely on high-resolution primary cameras paired with AI-based enhancements.
So, instead of launching one product at a time, the company has entered multiple price segments simultaneously, from Rs 699 earbuds to a Rs 7,999 wearable. By integrating audio, wearables and upcoming smartphones under one umbrella, Ai+ appears to be focusing on cross-selling and ecosystem lock-in at accessible price points.
We will be testing the earphones first. Keep reading Digit.in for that.
Also Read: Best 75-inch TVs to buy in India under Rs 1,00,000
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G. S. Vasan
G.S. Vasan is the chief copy editor at Digit, where he leads coverage of TVs and audio. His work spans reviews, news, features, and maintaining key content pages. Before joining Digit, he worked with publications like Smartprix and 91mobiles, bringing over six years of experience in tech journalism. His articles reflect both his expertise and passion for technology. View Full Profile
