Arattai has jumped to the number one position in the App Store’s Social Networking category.
Arattai is a messaging app developed by Chennai-based Zoho Corporation.
Arattai means ‘casual chat’ in Tamil.
Arattai, a messaging app developed by Chennai-based Zoho Corporation, has jumped to the number one position in the App Store’s Social Networking category. The app’s rise has been fuelled by growing interest in Indian-made digital platforms and recent endorsements from government leaders.
SurveyUnion education minister Dharmendra Pradhan drew major attention to the platform with his post on X. His support helped place the app in the spotlight as a homegrown alternative to international messaging services.
“Arattai instant messaging app developed by @Zoho is free, easy-to-use, secure, safe and ‘Made in India’,” Pradhan wrote in his X post. “Guided by Hon’ble PM Shri @narendramodi ji’s call to adopt Swadeshi, I appeal to everyone to switch to India-made apps for staying connected with friends and family.”
Also read: Union Minister Ashwini Vaishnaw switches to Zoho as part of swadeshi initiative: What is it
What Is Arattai?
Arattai means ‘casual chat’ in Tamil and is designed for everyday use. Created by Zoho, the platform offers an experience similar to WhatsApp. The app supports both personal and professional communication needs.
Arattai comes with several familiar and useful features, including:
- One-on-one and group messaging
- Voice and video calls backed by end-to-end encryption
- Sharing of photos, videos, and documents
- Broadcast channels for wider outreach
- Business tools for customer and audience engagement
The app’s success comes at a time when the government is encouraging the use of local products and platforms. After Pradhan’s post, interest in Arattai increased significantly.
Also read: Nothing Phone 3a available for under Rs 21,500 during Flipkart Big Billion Days sale
Union Minister for Information and Broadcasting, Railways, Electronics and Information Technology, Ashwini Vaishnaw, also recently praised Zoho’s offerings. He said he is switching to Zoho and even urged others to join Prime Minister Narendra Modi’s swadeshi drive by adopting indigenous services.
Arattai’s rise to the top of the App Store charts highlights how people are actively supporting homegrown technology.
Follow Us
Ayushi Jain
Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile
