Snapchat will soon add a watermark to AI-generated images.
The watermark will appear on images created with Snap’s generative AI tools when the image is exported or saved to camera roll.
It will help inform viewers that the image was created with generative AI and is not real.
As the use of AI-generated images continues to rise, concerns about transparency and authenticity have become more prevalent. In response to these concerns, many companies are taking different measures. Now, Snapchat has announced that it will add a watermark to AI-generated images.
SurveyThis move aims to enhance transparency in digital content. Let’s delve into the details of Snapchat’s decision.
Also read: Snapchat launches Holi-themed AR Pichkari lens: Here’s how to use it
“Soon, we will be adding a watermark to AI-generated images,” the company announced in a blogpost.
Also read: Snapchat releases new safety features aimed to protect teens online: Here’s how
The watermark will appear on images created with Snap’s generative AI tools when the image is exported or saved to camera roll.
Recipients of an AI-generated image made on Snapchat will see a small ghost logo with the sparkle icon beside it.
This addition will help inform viewers that the image was created with generative AI and is not real or based on real events, even if it is a realistic style, providing transparency.
It’s important to note that not all AI-generated images will include the watermark. Images created with non-Snap products may not be labelled as AI-generated.
“We believe in the tremendous potential for AI technology to improve our community’s ability to express themselves and connect with one another – and we’re committed to continuing to improve upon these safety and transparency protocols,” the company said.
Also read: Snapchat rolls out My AI chatbot, other cool new user features
Which Snapchat features use generative AI?
Many new features on Snapchat are powered by generative AI, including AI Lenses, My AI, Dreams, and AI Snaps.
For those who are unaware, My AI is an AI chatbot on Snapchat. On the other hand, Dreams is a generative AI feature that provides personalised images based on selfies you submit.
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Ayushi Jain
Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile
