Nimbuzz messaging app will eat into international calling revenues, with its new voice calling plans starting from Re 1 per minute.
Nimbuzz has introduced cheap international calling for domestic users. The company has launched an international calling service that will allow users to make phone calls over the Internet to landline or mobile numbers starting at just one paisa per second.
Nimbuzz has 25 million registered users in India and has partnered with Spectranet hello ip to male international calling affordable. To make international calls Nimbuzz users will have to buy credit similar to Skype. International calls will be charged Nimbuzz was offers peer-to-peer calling for its users in India, but now they will be able to make calls to any international landline or mobile number at very low prices. Other companies such as Viber, Line and Skype are also offering free peer-to-peer calling. Nimbuzz will charge Re 1 per minute for international calls which is much cheaper than what other local carriers charge.
The company’s CEO Vikas Saxena stated that the international calling industry in India is worth about $1.5 billion. Udit Mehrotra, CEO of Spectranet hello IP, stated that India gets approximately 6.5 billion minutes of incoming international calls but outgoing calls are still only 10 to 15 per cent of that amount. “This disparity is because of high pricing,” he added.
Vikas Saxena, CEO, Nimbuzz stated, “We are extremely confident that our partnership with Spectranet hello ip will allow our Indian users to reach out to their loved ones across the world without cost concerns. The Spectranet hello ip is a unique proposition that allows Nimbuzz users to make international calls at rates almost 450% less than those that are available in the market today.”
