Xiaomi most preferred smartphone brand by Indian buyers, finds Digit’s Great Indian Mobile Survey

By Team Digit | Published on 28 Dec 2017
Xiaomi most preferred smartphone brand by Indian buyers, finds Digit’s Great Indian Mobile Survey

27 percent of Indians currently own and use a Xiaomi phone, followed by 13 percent who use Motorola and 12 percent who use OnePlus devices. 25 percent Panasonic mobile users hate the performance of their phones, while 60 percent of LG users love the build and design quality of their devices. Here are all the important insights we gathered from our Great Indian Mobile Survey.

We at Digit.in have conducted an extensive and elaborate survey of Indian mobile phone users and their preferences. Digit’s Great Indian Mobile Survey not only gives keen insights into the most used and loved mobile phone brands of India, it also ranks them on the basis of Performance, Build & Design, Camera, Value-For-Money and After Sales Support.

After months of floating the survey around, we are finally ready to share the results and insights from our Great Indian Mobile Survey 2017. Take a look

The Most Used Smartphone Brand

It was an easy win for Xiaomi, with 27 percent of the respondents to our survey picking the Chinese smartphone maker as their current handset choice. 13 Percent of the respondents use Motorola phones, while OnePlus comes in as the third most used smartphone brand in the country with 12 percent of the respondents using the devices.

These results don’t seem all that surprising given that Xiaomi smartphone sales grew nearly 300 percent this year, pushing the brand right to the top of the Indian smartphone market. It is also worth noting that 24 percent of our respondents were using a Samsung mobile phone before their current devices, while only 12 percent were using Xiaomi. The drastic change in numbers clearly highlights a consumer shift from Samsung to Xiaomi smartphones. Only 9 percent of our respondents currently use Samsung mobile phones.

Clearly Chinese manufacturers are leading the pack when it comes to the most used mobile phone brands in India. Apple’s iPhones are used by a marginal 6 percent of our respondents, while mobiles from Indian manufacturers such as Lava and Micromax are used by 1 percent of the survey audience. Google, Nokia, LG and Sony are also not very popular with our respondents and are only used by a fraction of the total audience.

What Do Mobile Phone Users Think About Their Devices?

We asked the respondents of our Great Indian Mobile Survey to rank and score their devices on the basis of Performance, Build & Design, Camera (Main and Front-Facing), Value-For-Money and After Sales Support. 44 percent of our respondents are completely happy with the performance of their current handsets, while 45 percent are satisfied with the build & design. Almost 50 percent feel their phones are the best value for money, while only 24 percent of the respondents swear by the after sales service provided by their phone makers.


Breaking down the number even further, we asked the respondents of our Great Indian Mobile Survey to score their current phones in all four categories - Performance, Build & Design, Camera (Main and Front-Facing) and Value-For-Money. Scores were imparted by the audience of the survey on a scale of 1 - 5, five being the highest.

77 Percent of OnePlus smartphone users gave 5 points to the performance of their devices and the brand recorded the highest average score of 4.72 out of 5 in the performance category. Apple bagged the second position with an average performance score of 4.54 out of 5.

 44 percent of Xiaomi users rated their phones 5 on performance and it recorded an average score of 4.28 out of 5, making it the third best brand in the performance category.


When it comes to the main camera, the Apple takes the cake with 61.73 percent of its users rating the camera 5 out of 5 and an average score of 4.48 out of 5. Coming in second for its primary camera's prowess, Huawei recorded an average score of 4.38 out of 5. OnePlus came in Third and brought in 46.62% users who gave a score of 5 to the main camera of its smartphones, with an average primary camera score of 4.31 out of 5.

Xiaomi’s main camera was awarded top marks only by 15.9 percent of its users, but it still got a decent average score of 3.541 out of 5 in the main camera department. 

Build & Design

Apple, Samsung, Xiaomi, Huawei, OnePlus and Motorola were all appreciated for the build and design of their phones. 70 percent of Apple users rated build & design quality as 5 and Apple received and average score of 4.61 out of 5, making it the highest of all brands. A close second in the build & design category was found to be OnePlus with an average score of 4.46 out of 5. In third place is Huawei, with a brand average score of 4.33 out of 5.

Value For Money

When it comes to being the most pocket friendly mobile phone with good specifications, A.K.A Value For Money, Xiaomi again tops the charts with 69.27 percent of its users scoring the brand 5 on 5. Xiaomi received an average score of 4.58 out of 5, shooting it right on top of the chart as the most value for money brand. Next in line is OnePlus with 63.91 percent users giving it top marks and a high average score of 4.54 out of 5, followed by Huawei with a 4.2 out of 5.

After-Sales Support

For after-sales Support, let’s start with the mobile phone brands that scored the lowest. As per our survey, LeEco is understandably the worst of the lot with 37 percent of its users hating the company’s after-sales support, followed Coolpad with 35.7 percent unhappy users when it comes to after-sales support. The third worst mobile phone brand in the after-sales support category was found to be Micromax with 25 percent of its users giving it the lowest score.

Oppo, Sony, Coolpad and Gionee also received low average scores when it comes to after sales support, scoring 2.69, 2.34, 2.57 and 2.67 out of 5 respectively.

Click here to see Smartphone brand winners in the After-sales support category.

So those were some of the interesting findings of Digit’s Great Indian Smartphone Survey. Do you agree with the results of our survey? Please leave your comments if you beg to differ or if you have anything to contribute to the results of our survey. Digit is always looking for feedback from its large community of readers. Stay tuned to Digit.in to participate in more such surveys in the near future.

Apple iPhone X Key Specs, Price and Launch Date

Release Date: 12 Sep 2017
Variant: 64GB , 256GB
Market Status: Launched

Key Specs

  • Screen Size Screen Size
    5.8" (1125 x 2436)
  • Camera Camera
    12 + 12 MP | 7 MP
  • Memory Memory
    64 GB/3 GB
  • Battery Battery
    2716 mAh
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