Nokia's return to the smartphone race was clearly the most anticipated announcement at MWC 2017. And, Nokia did that by announcing 2 new smartphones, the Nokia 3 and Nokia 5, along with global roll out of Nokia 6. But, the return of Nokia 3310 feature phone probably took the cake. Nokia Read all about Nokia's MWC announcements right here.
“We are a company that has been innovating and evolving over the past 150 years,” said Brad Rodrigues, Head of Nokia Technologies, as he opened what was a nostalgic presentation for those of us who owned a Nokia phone back in the day. However, most of the nostalgia stemmed from three things - the familiar Nokia theme tune being played over and over again, the comeback of Snake, and the obvious relaunch of the reliable feature phone - Nokia 3310.
Nokia’s Three Smartphone Promises
With the new smartphone launches, Nokia has promised three deliverable. Firstly, Nokia in partnership with HMD global plans to “obsess over real life experiences.” The company said that this could be seen in their laminated displays and cameras with large sensors that intake more light.
Nokia’s second bet is on design. “We will deliver simple, natural expressions due to our Finnish roots,” said Juho Sarvikas, Chief Product Officer at HMD Global. The company has set a goal of becoming craftsmen of the industry. Premium designs should not be limited to flagships, said the HMD exec.
Thirdly, HMD claims that they have a “unique take on Android.” HMD and Nokia aim to deliver a simple, easy to use and fast UI with the “purest Android you have seen.” For the same, the company has committed monthly security updates across their entire portfolio. The Google Assistant will also be housed in the entire range of Nokia smartphones.
With that, Nokia kicked-off a spate of smartphone launches. Let’s start with the Nokia 5
The Nokia 5 is a compact smartphone with a 5.2 inch HD display, designed from a single block of aluminium. The display of the smartphone is protected by Corning Gorilla Glass. The Nokia 5 runs on a Snapdragon 430 processor with 2GB RAM, and is powered by a 3000mAh battery. It has a 16GB internal storage capacity, which can be extended to 128GB. What’s great is that users also get unlimited storage on Google Drive with the new Nokia phones. The device will come with Android 7.1.1 Nougat out of the box and will be available in Tempered Blue, Silver, Matte Black, Copper colour variants. The Nokia 5 will be priced at 189 euros (Rs. 13,301) and is aimed at the budget user. Here is the entire spec sheet for the Nokia 5.
The second smartphone launched by Nokia and HMD is the Nokia 3. The smartphone is aimed at the ultra-budget user and is priced at 139 euros (Rs. 9,792). The smartphone features a 5-inch HD display covered in Gorilla Glass. The Nokia 3, unlike the Nokia 5, will run on the Mediatek 6737 SoC clocked at 1.3GHz. It will come with 2GB RAM, 16GB expandable storage. Both the primary and secondary cameras are 8MP and the phone is juiced up by a 2650 mAh battery. Again, the Nokia 3 will be available in 4 colour options - Silver White, Matte Black, Tempered Blue and Copper White. You can read the complete spec sheet here.
Lastly, Nokia had “one more thing” to announce. Yes, the reliable Nokia 3310 is back with increased battery life for the feature phone user. The Nokia 3310 will give users a 22 hour talk time and a 1 month standby time. It will feature Snake, yes, THE SNAKE is back and so is the age-old Nokia ringtone. Here are all the specs of the 3310.
In addition to all the above phones, Nokia also announced the global availability of the previously launched Nokia 6. The Nokia 5,3 and 3310 will be available starting Q2 2017, however, no official release date was announced for the same. With this, Nokia has truly re-entered the smartphone market and seems to be making the right kind of noise. The company claims it is “aiming to be one of the top smartphone players in the industry.” Can the Finnish mobile giant reclaim its glory? We will wait and watch.
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