It took HMD Global just around 20 months to re-establish the iconic Nokia brand back in the smartphone industry. It’s not quite there at the top yet, but according to a report by Counterpoint Research, Nokia is now one of the top 10 most popular smartphone brands globally. When you look back at those 20 months and try to assess what HMD Global has done right, the picture becomes quite clear. Right from the moment Nokia was re-introduced back to the masses, HMD Global committed to offering a reliable experience with designs that stand out, and has since stuck to it. It’s success in the India market, even more than the above mentioned reasons, can be attributed to selling affordable phones accessible to the general masses. It’s something other Chinese manufacturers have also dabbled in — Xiaomi, Honor, and even Samsung have inundated the Indian smartphone market with affordable budget smartphones.
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