Listening to LG talk about the LG G4, I’m reminded of a certain Taiwanese company called HTC. Both these companies have made some of the most critically acclaimed devices, but failed to elicit much consumer interest. There’s a reason for that, and while talking to LG’s distributors here, it quickly becomes evident that the company has no interest in actually selling the G4. Sure they’ve hired Amitabh Bachhan, but on the ground, distributors tell me they receive no targets from LG for selling units of the LG G4. The company simply gives them the devices and hopes that people buy them. Which brings me to the price. Rs. 51,000 is ideally not a bad price considering its competitors, but again, this is a highly price sensitive market. In addition, the price of the Galaxy S6 has already dropped to below 45k. Will LG do the same? Going by what it has done in the past, no. The company will stick to this price in the near future and end up selling next to nothing.
Moving on to the device then; the LG G4 to me is LG doing what it does best, again. When the G3 was launched, the company was almost apologetic for not being able to add metal to its devices. This time around it’s leather, perhaps to ensure that the G4 still looks different than other smartphones. And it does too. Like it or not, the LG G4 looks original, and there will be no ‘copied’ allegations here. Yes, the leather on the back feels more or less like plastic, which is a major bummer, but I’m willing to ignore that for a phone that has a personality of its own.
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