Today's digital space is very similar (arguably) to the Colonial era. Tech companies are today at war to grab emerging markets such as India and China, bolster their valuation and make money out of a massive users base; sounds familiar? Consider Facebook and Google as the two major powers in the digital space that have been fighting it out in various segments – messaging, social networking, email, entertainment and news. For a long time, publishers and readers have depended on Google News for news consumption. Rival Facebook has already tweaked its News Feed to bring more focus on news, but now it has taken a giant leap in this segment by bringing Instant Articles – natively hosted content that does away with the need to switch to a browser (or another tab) to read the news (inclusive of multimedia). The new Facebook product is likely to have a massive impact on the way news is currently consumed, use of the platform by publishers and more importantly on ‘conventional’ journalism.
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