6 Made in India social media apps you should try this Independence Day

As India celebrates its 79th Independence Day, the country’s journey towards digital independence has also been evolving day by day. With around 491 million social media users, India holds the second spot globally in terms of social media consumption. With such immense popularity, Made in India social media apps have also emerged, catering to local languages, tastes, and aspirations. From short-video entertainment to hyperlocal news, these platforms are reshaping how millions of Indians connect, create, and consume content.

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Here’s a look at some of the most impactful regional social media apps driving this transformation.

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6 social media apps that are transforming India’s digital landscape

ShareChat

ShareChat, launched in 2015, has become one of India’s largest social media platforms with over 400 million downloads. Supporting more than 15 Indian languages, it offers a massive library of memes, videos, and local news, along with real-time chat rooms and private messaging. Its focus on culturally relevant content has made it a favourite in rural and semi-urban areas, attracting investment from global tech giants.

Moj

Moj, founded by ShareChat in 2020, quickly filled the void left by TikTok. Offering 15- to 60-second videos with music, effects, and trending challenges, Moj supports multiple Indian languages and partners with celebrities and influencers to keep content fresh. It crossed 100 million downloads in its first year, proving that an Indian short-video platform can thrive at scale.

Lokal

Lokal is a hyperlocal social media app designed for smaller towns and villages. It offers regional news updates, classifieds, and job listings, bridging the gap between local communities and relevant information. Its localised content ensures that users see news and updates specific to their area. Additionally, it has a simple interface that makes it accessible even for first-time smartphone users.

Further, jobs and classifieds are tailored to the locality, helping people find opportunities close to home. By focusing on vernacular-first content, Lokal has tapped into an underserved audience, making it a vital voice for India’s non-metro regions.

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Trell

Trell, on the other hand, blends lifestyle content with e-commerce. Users can browse videos on travel, beauty, food, and other interests, while AI-driven recommendations tailor the feed to personal tastes. Products featured in videos can be purchased directly within the app, and a vast library of tutorials and reviews keeps its more than 50 million users engaged.

Chingari

Chingari rose to prominence after the TikTok ban, positioning itself as a creator-first short-video platform. It offers advanced augmented reality editing tools and rewards users with its own cryptocurrency, $GARI. With support for multiple regional languages and real-time translation, Chingari empowers creators to reach audiences across linguistic divides.

Roposo

Roposo, described as “TV by the People,” merges entertainment with shopping. It organises videos into themed channels like comedy, food, and fashion, and its live commerce features let viewers buy products while watching. Its multilingual capabilities make it a versatile platform for diverse Indian audiences.

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Himani Jha

Himani Jha is a tech news writer at Digit. Passionate about smartphones and consumer technology, she has contributed to leading publications such as Times Network, Gadgets 360, and Hindustan Times Tech for the past five years. When not immersed in gadgets, she enjoys exploring the vibrant culinary scene, discovering new cafes and restaurants, and indulging in her love for fine literature and timeless music. View Full Profile